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The goal is to get the educational material to every parent while they're in the hospital with their newborn and have them review it. There are opportunities to do follow ups when they come in with their babies New Balance 410 Mens
Still, the attorney general is on board with the PURPLE campaign, Rabern said. She has sat in on planning discussions for the statewide effort.
Parents need to understand that they won't always be able to know why a baby is crying, Schmidt said. The child might not stop crying no matter what the parent does. They might look like they are in pain when they are not. They might cry for five hours a day or more. They might cry more in the late afternoon and evening.
to their doctor's office for checkups, Schmidt said. And there is a component of educating the general public as well.
The centerpiece is a 10 minute video parents watch before they take their babies home from the hospital. It uses the acronym PURPLE to explain the infant's behavior. P, for example, represents "peak of crying," or when babies are most likely to cry. U represents "unexpected," meaning crying might occur for no reason.
Cases aren trackedStatistics on shaken baby syndrome are not easy to quantify. Nationally, different studies have found a range of 600 to 1,500 such cases each year. Spokeswoman Sara Rabern in state Attorney General Marty Jackley's office said most cases here fall under the category of aggravated assault or felony child abuse, so numbers for shaken baby syndrome aren't readily available.
Called the Period of PURPLE Crying, the campaign of hospitals and child service organizations statewide is working to educate parents and other caregivers on why it is that babies between the ages of two weeks and six months most often cry.
"I really think this is an awesome program to spread education to new parents," she said. "I just don't want this to happen to another family, or another baby. It's 100 percent preventable, and the fact it happens is very frustrating to me. It doesn't have to be that way.".
"We want to educate the public that a baby crying is a normal phenomenon," Schmidt said. "We have a culture change as our goal. New Balance 574 Fresh Foam Polka Dot
That doesn't mean the parents are doing anything wrong, she said.
A baby is crying; his parents are frustrated. It doesn't need to lead to an angry outburst that injures the child or worse, officials with an abuse prevention effort say.
It is a program that Marissa Johnson heartily endorses. She says her 6 month old son, Henry, was severely injured Nov. 12, 2007, in a Sioux Falls day care. Doctors diagnosed him with shaken baby syndrome.
"Absolutely, I think it might have," she said by telephone Friday. "Unfortunately, lots of people get frustrated and they don't understand and they take it out on the child. What people need to understand is that this crying is normal. Babies cry; they need to learn to deal with it."
Normal phenomenonConnie Schmidt, director of Child's Voice at the Sanford USD Medical Center, said both Sanford and Avera McKennan have been working with the PURPLE program for the past one to two years. In January, hospital officials and child service organizations from throughout the state met to discuss implementing the effort statewide, Schmidt said.
Raising awarenessThere is an effort under way to try to determine the true shaken baby incidence rate so that a baseline can be created and the program's impact can be measured, Schmidt said.
soothing a crying child.
Initiative aims to prevent shaking of babies
"It's not easy gathering that information," she said. "But we at least hope to have a well established baseline of the most severe situations."
The hope is that the more parents and other caregivers understand about babies crying, the less likely they will hurt the child or cause injury through shaken baby syndrome. That is reinforced through an 11 page brochure, and with a longer DVD that, among other things, gives tips for New Balance 996 Pink
Though the family was living in Hartford at the time, they have since moved to Aberdeen where Henry attends the South Dakota School for the Blind. His injuries left him blind and with permanent brain injuries that probably will keep him from ever living independently.
"The hope is, people will see this material and latch on to it and recall it when they get home and run into situations where the baby is crying," Rabern said. "Then the program is doing what it should be doing. I mean, the fewer people we can see on the prosecution end, the better."
We want that when people are in public and babies are crying at the grocery store or church, that those people are empathetic to the parent and are supportive rather than replying that they're not doing a good job."
Johnson, for one, thinks the program can make a difference. She has established a fundraising mechanism called "Henry's Run" a 5 kilometer run/walk that is in its second year and will be held April 27 at Falls Park. Much of the proceeds for that effort will go to the PURPLE campaign, she said.
Had the Period of PURPLE Crying material been available in New Balance Womens 574 Review 2007, Johnson wonders whether it might have saved her family all of its heartache.
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